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Reading Faces - an ancient skill
Physiognomy, the study of the face, is about 2,700 years old. It dates back to Aristotle and has intrigued scientists and philosopers for years.
Modern Day Face Reading
The Face Reading methodology we use was developed by Judge Edward Vincent Jones in Los Angeles in the 1930's. During his career as a judge he began to realise he could predict a person's personality from their face. This was based on a person's structural features, such as the shape of the nose, not the facial expression or hand gestures.
He was so fascinated by his observations that he left his judicial career to research this area in more depth. During this time he analysed 200 different facial features narrowing it down to 68 reliable traits thereby creating Personology or modern day Face Reading.
Further Studies
During the 1940's more research was conducted in San Quentin Prison. The warden, Clinton Duffy, stated at the time, "Many of our men here have been helped immeasurably by your staff." George H. Cantrell noted, "As a psychologist, having spent many years in vocational counselling, we now accomplish in hours better results than we would in days before practicing the principles taught by Jones and his staff."
In 1943, a study was conducted on the freshman of the United States Air Force Academy to find out the number of men who would stay the course. The study predicted the outcome with a 96% accuracy.
Later Jones worked with the newspaper editor Robert Whiteside who became a dedicated student of Personology after receiving a consultation. In the 1950's and 1960's Whiteside carried out tests on 1,028 participants - the result was 92% accuracy for personality profiling.
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